Emlakjet’s mobile web redesign

As an in-house designer at iLab Venture Group, I was assigned to the redesign project of Emlakjet, one of the companies in the group’s portfolio. Emlakjet is a leading real estate marketplace in Turkey with over 500k monthly active users.

Both iLab product team and Emlakjet product team conducted research and identified key issues:
the old design included unnecessary modules and excessive complexity, which slowed down product card loading and created an inconsistent, hard-to-use experience. Although green was the brand’s primary color, the website used nearly a hundred different shades of it, causing major visual inconsistency. It became clear that the website needed a completely new interface and a clear design system. Our first priority was the mobile website, since most users preferred accessing the platform from their phones.

Problem

Overloaded data and wasted time: user drop-off

Solutions and Goals

A clean, minimal UI built to create a seamless user journey

• Users tended to scroll on Listing page rather than use filters, so we integrated some key filtering features directly between the cards. For this, I created customized filtering components.
• The filter page needed to stay simple, so we avoided excessive UI components to maintain clarity and ease of use.
• The detail page contained a large amount of information, making it hard for users to quickly recognize key details. So I created detailed, consistent category cards to significantly enhance readability. My approach prioritized visual hierarchy and proximity, ensuring that related information was effectively clustered.
• Designed a comprehensive style guide that consolidated all UI elements, anchored by UI principles  to ensure a scalable and unified product experience.